The terms, in plain English where the law allows

Arri Tech Ltd, trading as Pure Lavish, is dedicated to safeguarding your privacy. As the data controller, we ensure that your personal data is processed lawfully, fairly, and transparently. This policy applies to all information collected through our website (the “Site”) and any interactions you have with us.

When you visit our website, we may collect personal data in the following circumstances.

When you purchase products from Pure Lavish, we collect and process your personal information, including your name, address, email and phone number; credit/debit card information or other payment method details; and information related to your orders, including product selections and delivery preferences.

This data is used exclusively to process your orders, communicate with you regarding your purchases, and ensure the timely delivery of our bathroom and kitchen products. We may share your information with trusted third-party service providers (such as payment processors and delivery companies) strictly for fulfilling your order.

For our business operations, we may also collect personal data from our suppliers, vendors, and partners. This information (such as contact and bank details) is used to manage business relationships, process payments, and facilitate the supply of products. We retain this information for as long as necessary to fulfill our contractual obligations and comply with legal requirements.

In some instances, providing certain personal data is essential for us to perform our contractual obligations (e.g., processing an order). If you choose not to provide the required data, we may be unable to deliver the products or services you have requested. We will inform you at the time if non-provision of data affects your transaction with us.

With your consent, we may use your personal data for marketing purposes, including sending you newsletters and product updates, special promotional offers, and information about new arrivals in our bathroom and kitchen collections.

You may opt out of receiving marketing communications at any time by clicking the unsubscribe link in any of our emails or contacting us directly at support@purelavish.co.uk.

We may monitor and record communications with you (such as emails and telephone conversations) for purposes including quality assurance, training, fraud prevention, and compliance with legal requirements.

Some decisions regarding your interactions with our Site may be made through automated processes. For example, we may use automated systems for fraud detection or risk assessment when processing your order. These automated decisions are implemented to protect our customers and our business operations.

We process your personal data only when we have a legal basis to do so.

We may share your personal data with service providers who help us process orders, manage our IT systems, and deliver products; professional advisors such as consultants, legal advisors, accountants and insurers; regulatory authorities; and, in the event of a merger, acquisition, or sale of assets, the relevant parties.

Rest assured, we do not sell or distribute your personal data to other organizations for their own marketing purposes without your explicit consent.

Your personal data may be stored and processed in countries outside the United Kingdom. Where such transfers occur, we take all necessary steps to ensure that your data is protected in accordance with applicable data protection laws, including the use of standard contractual clauses and other appropriate safeguards.

We implement appropriate physical, technical, and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of electronic transmission or storage is 100% secure. You are responsible for maintaining the confidentiality of any passwords or access credentials provided to you.

You have the right to:

To exercise any of these rights, please contact our Data Protection Officer at support@purelavish.co.uk. We may require additional information to verify your identity before processing your request.

If you have provided consent for us to process your personal data for marketing purposes, you have the right to withdraw that consent at any time. You can withdraw your consent by following the unsubscribe instructions in our communications or by contacting us at support@purelavish.co.uk.

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page along with an updated effective date. We encourage you to review our Privacy Policy periodically to stay informed about how we are protecting your personal data.

If you have any questions, comments, or requests regarding this Privacy Policy or our data practices, please email us on support@purelavish.co.uk.

Alternatively, if you are not satisfied with our response to your concerns, you have the right to contact the Information Commissioner's Office (ICO) at https://ico.org.uk/global/contact-us/.